China F&B Market Overview
Collectively China Mainland, Hong Kong and Macau food markets are valued over €1.1 trillion. Portuguese beverage and snack brands can leverage market positioning by highlighting it´s premium quality production and ingredients.
Notably, beer and wine account for the largest share of the total food and beverage products exported from Portugal to China Mainland. A few snack exporters, known for their high quality, consistently achieve annual sales exceeding €1 million. More health supplement brands cooperate with China importers to capitalise on the growing market trend in this category.