China market entry
Year One: Roadmap
*Some services might not be necessary for certain brands, the service structure can be revised as per client’s needs.
China market entry
Key stages and services
1. Preparation
2. B2B Strategy
Competitor Analysis
Retail pricing, sales channels, regions, target audience, product positioning
2 months
Expert Interviews
Getting industry insights from market leaders and experienced professionals
4 weeks; 2 expert interviews
List of 10 Importers
Reaching out to 10.000 B2B partners through LITAO database.
Collecting product feedback, measuring interest
4 weeks
3. B2B Engagement
Company Profile
Corporate communications package: your B2B China strategy presentation
25 slides, 8 star SKUs, bilingual content
2 months
4. B2B Sales & Marketing
Brand Ambassador & Sales
Managing inquiries, training distributors, attending industry events, tastings, B2B sales
6 days per month, min. 6 months contract
WeChat B2B Marketing
Building your brand presence in China and reaching 2000 industry professionals weekly
4 articles per month/daily CRM engagement
min. 6 months contract
China Brand Launch
Presenting the products to selected B2B audience through LITAO network
50 invited B2B parties
*Some services might not be necessary for certain brands, the service structure can be revised as per client’s needs.
Letter from ceo
Nihao!
My name is Lina, I have been living and working in China since 2009. Because of my fluent Mandarin, I started interpreting for high-level meetings since 2010. My clients were successful company owners, CEOs and even people representing governments of different countries. It’s them who were teaching me about business day after day.
I noticed the challenge in communication is not the language, but the way people think about business - in China it’s personal, and every detail matters. Some patterns became very clear and in 2015 I set up a cross-cultural business consulting firm to assist the clients systematically, and formed a team.
I have created a shortcut for your success in China. It’s based on my experience from over 1000 B2B meetings I participated in, between Chinese companies and their Western partners. We are sharing the process with you and invite you to talk to us if you are ready to do what is takes!
Sincerely,
Lina Bartusevičiūtė
Founder & CEO